If you do business with mortgage brokers you need to reassess how this channel will operate, what it looks like, how attitudes have changed, and how it might perform for you in the future. To do that you need good information.
The NZMBA is about to survey it’s members again in the first comprehensive member survey since 2006. Now is a great time to be doing this – the industry is very different from where it was in 2006, so are the people, what they think their business is about, and their requirements of product providers.
Designing the Future Industry Survey
We are currently inviting industry people to a workshop to help design the content of the survey. This is an opportunity to shape the content of the survey – and it’s completely free of charge. We want to make sure the survey will best meet your requirements. Gathering your input and ideas is therefore crucial.
Your input will help the NZMBA – and they are keen to recognise that help. If you participate in the design workshop and subsequently decide to buy the survey output we will reduce the cost to you in recognition of your participation. Also, even if you don’t decide to proceed with the survey purchase, you will know that you have helped shape the information available – so that when you do require good channel information, you know that what you want is available, and you will know exactly where to go to get it.
Survey Design Content
While the survey design meeting, and subsequent work with the NZMBA will settle the content, the kinds of subjects we envisage including are:
· Career intentions
· Product mix
· Product provider rankings
· Advice-giving practices
· Client base mix
· Changing practices
· NZMBA Standards development
· Product provider issues and strategies
· Product provider goals for NZMBA and membership
· NZMBA membership goals and aspirations
· Adviser rating of provider companies
· Regulations and compliance regime development
· Fees and commission
· Aggregators: membership and use
· Marketing communications.
Tracking Information
Tracking information has been found useful and we would therefore continue the monitoring of certain factors which we surveyed before, including:
· Technology use: hardware, software, internet use, and mobile platforms.
· Media preferred by advisers: what advisers are reading and how they like it.
· Revenue and Incomes: how much advisers make, and sources of income.
· Client base: the size, use, and servicing of client bases.
· Business size: size and support staff.
Please let us know if you would like to join the survey design workshop – remember, it’s free to attend, and you will certainly learn a lot.
Comments